ATTENTION!!! TO GET YOUR JOB ADVERT NOTICED YOU NEED TO MAKE
IT STAND OUT.
We’re not saying you need to write your entire job advert in capitals, that would be a little extreme but it’s time to re-think the way you write your job adverts.
Furthermore, the current UK
unemployment rate stands at 3.8% (as of June 2019), this is the
lowest it has been since the last quarter of 1974. Great news for job seekers
but for employers, it can be a challenge to find the right person for your
business. Now more than ever, you need to grab the attention of great people.
You can start that process in the job adverts you write.
Unsure where you’re going wrong? Well, we’ve had years of experience and
regular training to understand what works best. Read on to find out how to get
your job advert noticed.
1. Have you optimised your job advert?
In July 2018, Google launched a new feature called Google
for Jobs. Just like how you would search for products, it brings
jobs into a nice visual list. Google advised it created the new search
technology after seeing an increase in people searching for jobs through the
platform. It wanted to improve this experience by providing better results.
You cannot post to Google directly, it searches to see if
there are jobs on all business websites and it works with some of the major job
Key points to get your job advert noticed on Google:
postcode to your advert
job titles simple
spam your advert with the job title
keywords (i.e. software packages or qualifications).
2. Keep your job description short and sweet
suggests that 500 words is a good length for a job advert and this length or
under increases job applications by 12%. 500 words is about a quarter of a
page, just to give you an idea on length.
Make use of bullet point lists. This will help the main
points stand out and make it more appealing to the reader. But, ensure they
aren’t exhaustive lists.
3. Talk to a candidate, not at them
Think about the language you’re using when writing your job
advert. Is it engaging? Using language like ‘we’re looking for a marketing
executive to join our team’ will not jump out as much as ‘are you an ambitious
marketing executive looking for your next career move?’ Write as if that person
is in front of you.
When you write about the experience and skills required,
make it appealing. Use language like ‘if you’ve got the following we’d be keen
to hear from you’. And, as mentioned before, don’t make it an exhaustive list,
just focus on the attractive parts of the job.
Keep this enthusiastic and friendly voice throughout your
advert to ensure the candidate keeps reading and stays interested in your role
Also, do not forget to advise how they can apply and what
the process will be. For example:
‘Interested? Apply today by submitting your CV to firstname.lastname@example.org If your
application is successful we will be in touch in the next 5 days’.
4. Include a salary
Where possible, include a salary and salary range on your adverts. Why? A job without a salary could be dismissed if the candidate believes you’re not revealing salary because it is lower than the average.
Salary ranges also help as you are likely to get more
applications as candidates of different experience levels may apply. This will
mean you could see someone with great potential who is a great fit for your
company who may not have applied had you just listed one salary.
5. Sell Sell Sell
We’re in a candidate shortage, the need to stand out as a
company is imperative. A job advert is your opportunity to really sell your
company and the role to a candidate. Why should they come and work for you?
Think about why working at your company is different such as
the culture, benefits or any awards/partnerships.
6. Spelling and Grammar
What could be worse than a candidate spotting a mistake in
your advert? It could portray to a potential candidate that you are not serious
or your culture and management style is inconsiderate.
We always advise running a spell check and getting one other
person to check your advert before it goes out. Just to dot the I’s and cross
all the T’s.
We hope this has been a useful guide for you and that you
start to receive more and good quality applications.
If you need support to recruit quality candidates, why not register your roletoday and we’ll be in touch. Alternatively, contact a member of the team who specialises in your sector to see how they could help you.
Rebecca Crowther is a Marketing Executive for ASC Connections. Her love for writing started when she was young. In her current role, she loves creating content to support candidates on their career journey and help clients hire talented indviduals.