ASC CSR

The importance of work-life balance has become high on the agenda for the majority of working people. However, most don't seem to be able to get the balance right for them.

According to a recent study by Investors in People, 22% said they are looking for a job with a better work-life balance. Furthermore, a whopping 77% said they felt stressed at work suggesting their work-life balance is out of sync.

I was recently speaking to someone to potentially join us here at ASC. They were working 12 hour days to get their work done. They felt pressured and stressed and thus this was having an effect on their home life. Although work-life balance is subjective to the individual, it's crucial to get it right.

That's why I've written this article, to give you an understanding of the importance of work-life balance on your career and personal life.

In this article you will learn:

• What work-life balance is
• Why it is important
• The impact of a good vs poor work-life balance
• Tips to get the balance right for you

What is Work-Life Balance?

HRZone (an online platform for HR Professionals) defines work-life balance as:

Work-life Balance

The level of prioritisation between personal and professional activities in an individual’s life and the level to which activities related to their job are present in the home.

They also mention the reason why the importance of work-life balance has become more prominent in recent times is because of technology. If you think back to a time before the internet, smartphones and cloud-based tech, why would anyone have a need to bring their work home? Now people are given work mobiles, laptops and can remotely work from anywhere.

Whilst this can support flexible working arrangements, it can become a grey area. Technology shifts the boundaries of clear work time and personal time.

That is why it's critical to get your work-life balance right for you.

Why is it important?

Work-life balance is important for many reasons including your health (physical and mental), your happiness, your relationships in and out of work and your ability to do the job well.

Although you may think it's pretty obvious why it's important, not everyone realises their balance is out of sync.

Some of us are workaholics. Just because you enjoy your job, it does not mean you should constantly be working. The key ingredient to work-life balance is the ability to relax, switch off from work and re-charge the batteries. There is more information on how to do this later on in the article. The next section focuses on the impact of a good vs poor work-life balance.

The impact of good vs poor work-life balance

A Poor Balance

Earlier, I referred to the person who was working 12 hour days, this is an example of poor work-life balance. So, what are the impacts of this?

• Increased Tiredness: This could cause you to make mistakes. Thus, leading to questions about your ability to do the job and in extreme cases, loss of your job.
• Increased Stress: Long hours impacts your mental and physical well-being. For example, it can cause a lower immune system which may result in more sick days. Not something your employer will be happy about.
• Breakdown of relationships: Lack of work-life balance means you will see family and friends less. They may question this, leading to losing friends, breaking up with your partner or not seeing your children. Is this what you want?
• Working Expectations: If you don't have the balance right and always put in the hours, this then becomes the norm and your employer will expect it. You then fall into a trap of long hours with no or little downtime and ultimately burnout.
• Risk of Health Issues in Later Life: According to Medical News Today, a poor work-life balance can increase your risk of stroke, heart disease, and anxiety/depression in later life. Is that how you envisaged retirement?

A good balance

On the contrary, getting work-life balance right has many added benefits. You see, a good work-life balance isn't just about the division between work and personal time. It's actually about a sense of fulfilment in the key areas of our life; work, family, friends, and self.

You need to ask yourself if you feel satisfied with all four of those areas. Balancing these means you feel you have achieved and are enjoying life. However, the balance can change from day to day or even year to year. Your balance when you are single will be different if you are married, hence advising it's subjective to the individual.

Regardless of your situation, finding a good balance provides you with increased happiness, motivation, feeling of being valued, productivity and focus. These all lead to better health and wellbeing, reduced stress, better sleep, and personal and career development.

Tips to get your work-life balance right

As mentioned previously, getting the right work-life balance is about understanding your own needs. Below are some tips to support you with this:

1. Listen to your body. If you're feeling tired and stressed, it's time to take a break. Book a holiday or some time off.
2. Find something you enjoy for you. This could be as simple as reading a book or watching a movie. You may have a hobby such as riding your motorbike or the gym. Whatever it is, it should be about making time for yourself and no one else.
3. Be strict with yourself. Decide how many overtime hours you'll do a day or a week and stick to it. Don't say I'll just stay for another hour at work, go home and make time for your friends and family. This also means not looking at your work emails on your mobile outside of these hours.
4. Find an employer who wants to support your work-life balance. Find a company that is right for your needs.
5. Prioritise the important stuff. This is at work and home and don't let other things get in the way.
6. Understand when you are most proactive in the day. Use this to your advantage to get things done that need doing.
7. Be firm. Don't be the person who says yes to every request, manage people's expectations or you'll be a walking doormat! That is in and outside of work.

Work-life balance benefits your employer too

Understanding if you're achieving a good work-life balance allows you to see if you're employer is supporting you. Work-life balance doesn't just benefit you, it also helps your employer. If you're happier, more motivated and focused, you're going to be more productive, have improved performance and take less sick days. You are also likely to want to stay there which reduces the cost of finding a new hire.

What Next?

So, there we have it, the importance of work-life balance. Hopefully, you now understand what it is, the benefits and tips on achieving it.

If you feel you're not getting a good work-life balance and your employer is unwilling to support you, maybe it's time to move jobs. Register with us and we'll contact you to discuss what you are looking for. You can also search through all of our live jobs at any time.

If you think ASC could be a good place to work then please contact me, Marie Weston, to find out more.

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You might also find these articles interesting:

How Do You Like To Be Managed?
6 Key Signs it’s time to leave your job
5 ways a recruitment agency will boost your job search

External Sources
Investors in People Work-Life Balance Study
Definition of work-life balance: HRZone
Medical News Today

The Ultimate Guide To:

Understanding Which Management Style is Best for You

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How do you like to be managed? A question that is often asked in job interviews. Could you answer it if put on the spot?

Having a Manager that doesn't suit your way of working can affect your career and self-confidence. As the Internal Recruiter for ASC, I regularly have conversations with people who aren't happy with the way they are being managed. Understanding how they like to be managed in the first place may have prevented this from happening.

It not only supports you to answer this question in an interview, it ensures you are working under a Manager that gives you what you need to develop.

In this article you will learn:

• Signs of a good Manager
• The consequences of being incorrectly managed
• Management Styles
• To answer 'How do you like to be managed?'

Signs of a Good Manager

Not all Managers are bad. You may not like your Manager but others might. This is because different management styles suit different ways of working.

Let's start by looking at key traits all Managers should have, regardless of management style.

Provides Reassurance

This could be anything from letting you know you're on track to focusing on the small wins to get to the bigger picture

Trust

Feeling that your Manager trusts you is a good sign. After all, what do you have without trust? There are varying degrees of this but ultimately, if you don't feel trusted, how can you perform well?

Appreciation

A simple thank you can go a long way. The level of appreciation is subjective from person to person. Therefore it's important to think, do you feel appreciated or undervalued?

No Blame Game

Even Managers do things wrong sometimes. A good Manager will admit this and not pass the blame onto others.

They are Approachable

What you think is approachable another person may not. What's important here is, are you able to approach your Manager with personal issues, work-related problems and your ideas?

They Don't Show Signs of Stress

Any Manager could be under pressure to perform. Good Managers, no matter how they manage will not pass this stress onto their team. They will remain calm. After all, if they are passing the stress onto you, you get stressed and then work isn't as focused or productive.

No Office Gossip

We all fall into this trap at some point, in reality, it's human nature. Nevertheless, a Manager talking to their team about other members of the team or company is a bad sign. To put it another way, if they talk about others to you, what are they saying about you to others?

All of the above is subjective to you. Above all, it's important to remember, how does your Manager make you feel? If you feel untrusted, low or lack confidence in your ability to do the job, it's time to look at finding a Manager that suits you.

The Effects of Bad Management

If you continue to work with a manager that doesn't suit your style of working it can have damaging effects. Your career and personal life could suffer.

Working for the wrong manager can drain you physically and emotionally. You could lose confidence in your ability to do the job causing your productivity levels to drop. This then leads to more pressure and stress on you.

It has been proven that stress can lead to physical issues such as fatigue, headaches, lack of sleep and muscle-related problems. When you are stressed you can also become withdrawn and you may have more time off sick. You then bring your work home and this can affect your personal relationships.

This is why it is so important to understand what type of manager is best suited to you. You need to find someone who works with your strengths to help you be the best version of you!

Management Styles

This section focuses on types of Managers and what type of people they suit. In the hope that it will support you to understand which management style you should look for in a Manager.

Transformational

Also known as visionary leaders, these types of Managers are seen as inspirational. They have big ideas and a clear vision for the future. In as much as they focus on the end game and inspire everyone to do the same. Furthermore, as a Manager, they will push you out of your comfort zone and constantly challenge you but in a positive way by leading by example.

In other words, they don't adopt a hierarchical position but see everyone as equal. Everyone has strengths to help meet the end goal.

It's a well known and well-liked style across the world. At the same time, this style does not suit everyone. It works really well if you need little supervision. This is because these types of Managers are so focused on the end goal, they lack the ability to look at the small actions to support it. Therefore, if you want to work in an environment with a Manager who provides inspiration and knows you can do a good job but leaves you to it, this is the style for you. On the other hand, if you need more support and guidance, it may be better to look for a Manager that adopts a different style.

Key Traits

Inspires, engages, challenges and develops employees.

Laissez-Faire

Unlike the transformational Manager who aims to inspire through vision, a Laissez-faire style, delegates tasks, provides you with resources and puts all their trust in you to get the job done. They are very hands-off Managers, leaving you to make decisions.

It works well with employees and teams who are highly skilled, only checking in with the leader to update when required. It is used a lot in the creative industry for projects such as product launches.

However, similarly to transformational if you need more support and guidance, this may not be for you. In contrast, if you are able to develop your own schedule and you're happy to work under no supervision, this is definitely for you.

Key Traits

Resourceful, offer support when required and have a relaxed approach.

Transactional

One of the oldest and most common ways of managing. It is very compliance led, meaning, there are clear rules, structure, and process to follow. Your Manager adopts a hierarchical position and you get rewards for following rules and punished for not.

Although this sounds very black and white, it works well in a lot of businesses. It can motivate employees as they know where they stand and what they need to do to do a good job. Therefore, if you're the sort of person who works well under clear rules and structure, this is a good style for you.

On the contrary, if you prefer more autonomy or enjoy coming up with ideas/solutions to make things better (i.e. a process), you may find this management style too restrictive. That is not to say it is a bad management style or you won't receive any support from your Manager but you need to understand how you like to work to know if it is good for you.

Key Traits

Provides supervision and direction, a structured working environment and rewards good behaviour and performance.

So, How Do You Like To Be Managed?

Now you have an overview of the signs of a good Manager and various management styles, it's time to understand what suits you.

Firstly, think of all the Managers you've worked with. Which ones have stood out (for the right or wrong reasons)? List the traits they have. For the ones you enjoyed working with, do any of their traits match any of the styles above?

Secondly, work through the list of questions below and see if there is a theme that emerges.

1. Do you prefer to be left to get on with your work or do you require a more structured approach?
2. How often do you like to be praised?
3. How often would you like to have check-in meetings with your Manager?
4. Do you need support/guidance on a daily/weekly/monthly or ad-hoc basis?
5. Do you need to know why you're doing a task?
6. Is being part of decision making important to you?
7. Is regular face to face contact needed?
8. Are you someone who likes to come up with ideas and solutions to problems?

Once you have a clear picture of what you like and what you need, you can then look at if the way you are currently managed is right for you. Remember, you may need a Manager that is a mix of two styles, there is no right or wrong, it's finding the right way of working to get the best from you.

What Next?

Hopefully, you can now answer, how do you like to be managed? And, if it's time to move to a job with a Manager that brings out your best side, have a chat with us and let's see if we can make it happen.

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You Might Also Like:

• Should I Leave My Job?
• The Ultimate Guide To Workplace Culture
• 5 Ways a Recruitment Agency Will Boost Your Job Search

External Source
Comparing transformational, transactional and laissez-faire styles

Find out why workplace culture is important and how you can ensure you choose the right company culture with our ultimate guide.

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According to a 2018 report by BreatheHR on workplace culture, a third of British employees quit their jobs due to poor workplace culture. As a result, it’s costing the UK economy £23.6 billion a year! Thus, it’s no surprise that employee communications platform Speakap revealed 87% of organisations cite culture and engagement as a top priority.

Company culture impacts your overall happiness, it’s therefore critical to choose one that’s right for you. A huge pay rise might make you happy in the short-term but it’s the company culture that will determine your future satisfaction.

Our guide aims to help you understand:

1. What workplace culture is
2. Why it is important to your success
3. Different types of workplace cultures
4. How to determine what business culture is best for you
5. Ways to find out about a company’s workplace culture

What the Heck is Workplace Culture?

Firstly, let’s take a look at what workplace culture actually is.

The Management Study Guide (an online education portal providing topics on management) define company culture as:

The beliefs, thought processes and attitudes of employees and ideologies and principles of the organisation

Essentially, it’s the personality of the organisation combined with the behaviour and attitudes of the people within the business that determine the workplace environment that is experienced.

Without a doubt, a positive workplace culture increases productivity and efficiency and improves retention of the workforce. Therefore, Job satisfaction, collaboration, and work performance are all enhanced. Above all, a positive work place environment reduces stress in employees.

Whereas a toxic workplace culture causes dishonesty and distrust amongst employees and between management and lower-level staff. A higher turnover of staff is often seen in these types of cultures due to lack of communication, engagement and accountability.

So, why is it important for you?

We spend more time at work than we do at home for most of our lives. Therefore, you need to be happy where you work as happiness is the key to success.

Hence, working at a company that doesn’t align with your own morals, needs and values can impact on your wellbeing. In turn, this will influence your personal life, at the end of the day, you can’t just switch happiness on when you get home.

For that reason, the culture of a company is more important to consider than anything else like big salaries, pensions, healthcare or any type of employee perks. In addition, a culture that makes you happy enables you to do your best work, perform better and develop your career at a faster rate.

Workplace Culture Types

1 Collaborative Culture

In this case, the culture encourages collaboration and inclusion. It’s all about working as a team to meet the wider company goals. This type of company sees employees as family, tackling big decisions together and putting time aside to bond.

This type of culture might be good for you if: building working relationships motivates you to do well and you like to socialise with work.

2 Innovative Culture

Different from collaborative, companies that want to make waves in their industry through innovation adopt this style, think, Google and Apple. Employees in this culture think outside the box and constantly challenge the status quo. However, they are expected to put in the hours to achieve the company’s high growth strategy. It’s high pressure but high reward.

Good for you if: You are happy to work longer hours for a higher reward and work well under pressure.

3 Flat culture

The name does not mean it is a boring place to work. Instead, the focus is on equality. No employee is seen as having any more privileges than anyone else. From the CEO to the Junior Admin Assistant. However, this also means employees are expected to come outside their normal role duties to help the business when required. It’s a very hands-on culture but you do have a say in how the business moves forward. You are also unlikely to experience micro-management in this type of culture.

Good for you if: you like to work under minimal supervision, want your suggestions taken on board and acted upon and can see your work is making a real difference.

 4 Traditional Culture

A working culture that has been around since the 1900s. It has a clear management hierarchy with strict guidelines and processes for employees. The company will focus on the profits made and doesn’t take too many risks.

Good for you if: you like a clear working structure, lines of decision making and accountability.

How to determine what workplace culture is best for you

In order to find out which culture would be best, you first need to understand your own personal values and beliefs.

To put it another way, what you stand for in everyday life will affect the decisions you make daily. For example, if you are very conscious about the environment, you may check if products are eco-friendly when you’re out shopping. Meaning you’re choosing certain brands over others depending on your personal preferences. The same applies when choosing a place to work; you like to be managed, the noise level or the support you need will all have an impact on your success.

The best way to work out your personal values is to ask yourself the following and write down the answers:

1. What makes me happy?
2. What would I want to change in the world?
3. What’s important to me?
4. What are my ultimate career and personal goals right now?
5. Put in order of importance for you: customers, employees, profits

Once you have these answers, then consider the traits a company would need to align with your own personal beliefs and values.

Examples include:

• High pressure
• Flexibility
• Employee wellbeing focus
• Relaxed atmosphere
• Collaboration
• Innovative
• Support and feedback
• Development
• Employee investment

Ways you can review a company’s workplace culture

Firstly take a look at their website and social media pages. Particularly see if they have a clear set of values and goals. Then, ask yourself do they align with yours? How does the way they come across online make you feel? Is it approachable and welcoming or cold and too corporate?

Secondly, find reviews from past and present employees from websites like Glassdoor. This will enable you to understand if what they claim to be is a reality. Don’t forget to also look at reviews on Google and sites like Trust Pilot, this will allow you to see how they treat their customers and again if they are acting as they say they do.

Communication

Whether you apply for the job or you’re approached by the company, take note of how you are communicated to verbally and in writing. For example, how do they sign off on emails, do they answer your questions when you ask or how long do they take to get back to you?

At your interview

If you are successful in securing an interview and everything related to their culture so far looks good, this is the final test.

When you arrive, how are you treated? This includes everyone you come into contact with from the receptionist to employees who may pass by you. If they are rude to you or aren’t expecting you, this could be a warning sign about the overall culture of the company.

Additionally, if possible get a feel for the office or place where everyone works. For instance, what does the atmosphere feel like? Is it buzzing or really quiet? What is better for you? If you prefer an upbeat atmosphere, a quiet office might not be right for you.

Finally, don’t be afraid to ask questions to determine if the culture is a good fit. It is just as much about you interviewing them as it is about them interviewing you. Possible questions to ask include:

• What are your long term plans for the company?
• What is their vision as a company? (if you couldn’t find them beforehand)
• What do they value in employees?
• What is their organisational structure?
• As a business what is their number one priority?
• How do they promote health and wellbeing in the workplace?

Whatever stage you are at in your profession, choosing a company that fits with your personality and allows you to achieve in your career (and ultimately your personal aspirations) is crucial to your overall wellbeing and happiness.

By following our guide, you should gain a good understanding of what to consider and how to review your current and future workplace culture.

What Next?

If you’re looking for a workplace culture that is better suited to you, register your details and a consultant will contact you to discuss what you’re looking for.

If you’re looking for a new role within recruitment, contact Marie for an informal chat.

You might also find these articles interesting:

4 Steps to Interview Success
Common Interview Questions & Answers
Why is Personal Branding Important For Your Career?

External Sources used in this article:
2018 Workplace Culture Survey
Speakap Survey
Management Study Guide

6 Key Signs it's time to leave your job

Should I leave my job? Sometimes this can be an easy decision to make and you’re looking for a chance to progress in your career. Chances are, if you’re reading this article, you’re looking for other reasons it may be time to move on to pastures new.

There are many factors that can contribute to considering ‘should I leave my job?' Sometimes these can be negative and you’re trying to understand if it’s you. Other factors may not be as obvious and require you to take a step back and look at the bigger picture.

I speak to people every day who tell me about the reasons they wish to leave their current role but I find there are common themes. I want to share these with you to help you make a decision about your current job situation. So, here are 6 key signs it’s time to move jobs…

1. Your Work Environment

Just like you can’t get on with everyone in life, you can’t fit into every type of company culture and the working environment it provides. It is not to say that the company you work for has a bad culture but the way they operate doesn’t align with what you value in a working environment.

It’s therefore important to understand what you value when you work for a company and if your current employer is living up to this. It may sound silly, but you’ll excel in an environment that allows you to be the best version of you.

If you’d like to know more about understanding if you’re in the right culture, read this handy guide.

However, sometimes the culture isn’t because you don’t fit in but it’s simply a toxic culture. This could be due to various factors including:

• The colleagues you work with aren’t friendly and you don’t feel part of the team
• Your Manager is causing issues between you and your colleagues
• You don’t feel appreciated
• You don’t receive direction or feedback to help your career development
• The culture is de-motivating

If you find yourself saying yes to any of the above, it is a real warning sign you need to get out of there. It’s not you!

2. Your Commute

You enjoy your job but find the commute a miserable experience. It’s no surprise to learn studies find our commute to work has become longer over the past decade. This impacts our health. Longer commute times are linked to increased stress, higher blood pressure, lack of sleep and gives us less time to do things that are good for us.

You probably find yourself asking, should I just stick this out as the commute is the only issue or should I leave my job? There is light at the end of the tunnel, this can be resolved in a less drastic way than moving jobs. Why not discuss your commute with your employer and ask if you can arrange a more flexible arrangement where you come in later and work later or earlier and leave earlier. There’s also the option of working from home a few days a week.

If you really enjoy your role, reducing your commute means you become more productive which only helps your employer. If they are not willing to discuss this, maybe they don’t value you as much as you thought. Is it, therefore, time to move to a job closer to home or that offers hours to suit you?

This does all depend on what your job involves as not all roles could accommodate this. Hence, do think very carefully before rushing in to ask your Manager to change your hours. If this is you, you may want to reconsider the type of job you do and if it’s for you.

3. The Job has changed for you

When you started your current role, everything was great, your Manager, your colleagues, and the culture. Now things aren’t the same because of changes within the business outside of your control.

Some of the things I come across include:

• A re-structure within the business has meant your role has changed
• The business has become financially unstable, leaving you worried if you’ll even have a job
• You just feel it’s time to go
• Your Manager has changed and you don’t get on

With all of the above, I find people are struggling to see how they can reach their career goals in the current situation. It’s at this point I always discuss the potential of moving to a new company that could support their ambitions.

Have things changed for you?

4. You’re Procrastinating

This doesn’t necessarily mean you’re lazy or a bad employee. It could simply be, you’ve outgrown your role, you know it inside out and it’s no longer a challenge. Basically, it doesn’t make you want to jump out of bed in the morning!

The problem with this situation is you become too comfortable and that’s when you start making mistakes. Anyone who is driven to succeed in their career knows they need to be motivated. How do you do that? By constant learning and understanding. It keeps you on your toes but when this stops, you become less alert.

There are 2 ways of dealing with this:

1. You speak to your Manager and see if there is room to progress or take on more responsibility
2. You move on to a new role with fresh challenges

Your employer (although they may want to) may not have the resources to promote you or there may not be the extra work for you to take on.

It’s important you assess why you’re procrastinating and decide if moving jobs is the right thing to do.

5. Your Wellbeing

There are times when everyone’s job becomes stressful, especially when meeting deadlines. However, it should not be like this all the time. If you find work is becoming too much, it can have serious effects on your physical and mental wellbeing.

A recent Health and Wellbeing at Work Report by Simply Health and the CIPD revealed over 50% of people are stressed at work. This is caused by high work volumes, bad management, and poor working relationships. In turn, this results in people working when ill or when on holiday which should not be the case.

It’s important to have a balance between your work and personal life to ensure our wellbeing is at a good level. This is different for each person but you need to know what is right for you and find an employer who can accommodate what you’re looking for.

Are you suffering from stress? If its work-related, is it time to move on?

6. You aren’t working to your full potential

For some people, it’s about confidence, they can do it but are unsure if it’s a leap too far. We are the biggest critics of ourselves. The next time you feel you can’t do it, say you can, write down everything you’ve achieved and don’t listen to the voice in your head.

For others, it’s not quite so obvious they aren’t reaching their potential. Ask yourself, does your job give you satisfaction even for the smallest of tasks? Do you feel excited about the future at your work? If the answer is no, it’s time to address this either by moving or speaking with your Manager. Even if you really enjoy the people you work with, it’s not always enough. Don’t feel bad for considering leaving, it’s your career! Make sure you are making the most of your potential.

What Next?

Do any of these signs ring any bells? Has it helped you answer, should I leave my job? If, yes, have a chat with us about potential roles.

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External sources:
Commute Statistics
Health and Wellbeing at Work Report

In this Recruitment Careers article, we look at the importance of company culture within your recruitment job and how it affects your career progression.

There are many factors that can influence your success as a recruiter but if you’re working within a recruitment company whose culture and values don’t align with your own, it can be detrimental.

You could be a good recruiter who has had success, you then join a company and you don’t seem to be doing as well but you can’t understand why. Sometimes, it’s not you, it’s the environment you’re in, the people you’re surrounded by, the way you’re managed, the attitude the company has towards certain tasks and instead of thriving, you’re finding a way to survive.

Don’t let your recruitment career stagnate because of factors you can’t control.

You’ve been in recruitment for a long time, where did it all start?

My recruitment career started in 2001 when a friend introduced me to a rec to rec as they felt I would suit the recruitment industry.

I met with a Branch Manager of a leading industrial recruitment business in Birmingham. I was soon offered the chance to join them as a Trainee Consultant placing shop floor and industrial temps into businesses across the city.

What happened next?

I worked my way up to Senior Recruitment Consultant level and then felt I needed a change. I started working for a large global recruitment organisation as I wanted to experience a corporate culture. This is where I found my passion for the Supply Chain, Procurement and Logistics sector and worked for various corporate agencies recruiting senior people within this market. I even worked for a large corporate beverage business as an internal recruiter.

However, after a number of years in the corporate world, I felt this type of environment wasn’t for me anymore. After various interviews and three offers, I decided to join ASC. After spending time with the Directors, I connected with them and felt they were the best fit.

What made you choose ASC?

Firstly, I was used to working for large, corporate agencies and the restrictions they can place on Consultants to operate. I didn’t want to just be a number anymore. A smaller business with no red tape and a direct line into the powers that be where I could make a difference suited me better. I met their Managing Director, Neil Mcnally first and the first interview lasted well over 2 hours. During this, I felt a synergy and a common ground to the business, its direction, and values. At a later date, I met with the Operations Director, Jane Storer and again it was a long interview with a lot of common ground. I felt that ASC could offer me a fresh challenge and provide a great working environment where I could excel!

Why did you want to move recruitment agencies?

Having worked for some of the largest recruitment companies in the world, you are just a number and you can sometimes feel a little lost in the size. These organisations can also restrict your growth somewhat by placing geographical restrictions. I was not able to operate in postcodes where most of the big businesses in my market operated which reduced the size of my market. This meant that career progression wasn’t moving forward the way I had envisaged and I felt stuck. I wanted to move to a business where I knew the Directors, I was clear on the direction the business was taking and had no restrictions allowing me to thrive. Where basically, your career progression was all on you rather than factors outside your control.

Before moving to ASC what were your career goals and why do you feel you didn’t achieve them?

I wanted to move into a management position with a team. It is difficult to do this in a large, corporate agency due to the restrictions mentioned earlier, the way they promote people or what you can apply for internally. I just felt to reach my goal would take longer than I wanted.

Have you now achieved your career goals at ASC?

Yes, I started here as a Senior Recruitment Consultant developing a Supply Chain and Procurement desk, a market the company had not ventured into before. Using all of my knowledge and a few old contacts I was able to make an impact quickly. Within 12 months I had employed a Trainee Resource Consultant to assist me in candidate generation. From that point, I continued to develop and pick up more responsibility for a wider team covering Business Support roles. I got promoted to a Managing Consultant responsible for a team of 3 consultants and myself.

My aim is to now develop and grow the team further and become a real recruiter of choice for a range of Supply Chain businesses. My long term goal is to grow and train my own replacement enabling me further growth at ASC.

How has ASC supported you to reach your goals?

I feel without the early support and freedom provided it would have been difficult to grow my desk . ASC provided a personal development plan with bespoke training for my needs. Unlike corporate companies where it’s company-wide training in groups, this was more one on one. This enabled me to train, mentor and develop another consultant, proving I was doing well and lead to my promotion.

Why do you feel the culture at ASC is better for you than previous companies you’ve worked for?

At ASC you can have more of a say in how the business and your desk are run. You can choose the direction it takes and have a real input into this. Having the Directors so close to hand aids this greatly.

Why do you think finding the right company culture is important?

You need to not only enjoy the work you do but also enjoy the business you work at. If you have aligned values and goals, and the culture is one that provides this then it can only really provide you with the potential to succeed.

Hopefully, this is an interesting way to understand why choosing the right company culture for your recruitment career is important.

What Next?

Find out if you're recruitment career is on the right track with our Recruitment Career Checklist.

A great way to understand where you are and what you need to do to achieve your career goals.

If you have any questions about this, don’t hesitate to contact us.

Find out more about working here and if the markets we recruit for would be of interest to you.

In our latest Recruitment Careers series, we look at the importance of choosing the right market sector to recruit within and how this impacts your success as a recruiter.

Recruitment careers are great if you are an ambitious and driven individual. You can become successful very quickly because you can build your own mini business. It’s exciting, challenging and rewarding all rolled into one.

However, in our experience, the market you choose to specialise in impacts your success. Why? Well, like with anything in life, the more interest you have in something, the more motivated you will be to learn, talk about it and in recruitment sell it.

Recruitment careers involve engaging with people every day about the industry they work in. If you don’t have an interest in this, it would be like sitting with a group of people who are talking about a topic you don’t understand, have no interest or opinion of and ultimately become bored.

You cannot see recruitment careers as a job, a means to an end as if you do, you will not succeed. Therefore, if you’re thinking about a recruitment career, choose to recruit within an industry that interests you, one that you can connect with people.

To give you a better understanding we spoke to Mathew Ram- Gopal, an experienced recruitment consultant with over 15 years’ in the industry. He talks about the importance of selecting a niche market rather than a broad one and his experience of why he chose the market he did and why he changed markets.

1. You’ve been in the industry for a long time, in your opinion, why do you think choosing a niche market is important for your recruitment career?

When you work a niche market all your activity ties in together – every candidate you speak to could be suitable for more than just the one vacancy you initially had in mind for them.  The leads you gain from them can generate vacancies which are suitable for the other similar Candidates you have on your books.

Also, I believe it’s best to have a clear identity – by stating that you specialise in a market you gain instant credibility. You’re seen as an industry expert, someone that can offer help, advice and knowledge.

2. You seem really interested and passionate about the market you recruit for, do you think this is a big factor when deciding on the market you want to recruit for?

If you don’t have an interest in the vertical market you’ll get bored and it’ll become more of a chore.  Both Clients and Candidates will pick up on this.

3. You changed the market you recruit for partway through your recruitment career, why was this?

Although I had an interest in my market, I found that from the activity I was putting in I wasn’t getting the results I was hoping for or expecting.  This was mainly down to that particular market lacking urgency – they could normally divide the workload amongst other staff until the perfect candidate came along.

4. What advice would you give to someone when thinking about what market to recruit for?

Find something that interests you, research it, find out the demand for Candidates in that market, and who your competition would be. If it looks like you can reach or exceed target after crunching a few numbers then it’s worth looking into further.

For example, when I decided my original market wasn’t bringing the results I wanted I researched into other areas. After a conversation with someone in the office, the Injection Moulding & Plastics industry looked promising. Not only did the numbers add up but the technical and scientific side to the roles I’d be recruiting for was something that fascinated me and I wanted to know more. The rest, as they say, is history, I haven’t looked back since.

5. Once you’ve decided on your market, how do you develop your knowledge to gain your reputation and credibility like you mentioned?

By speaking to Candidates, watching videos on YouTube, and by going on Client visits. You’ll start to pick up things and if you don’t understand something look it up and learn about it, after all, if it interests you, learning about it will be easier.

6. Have you got any other advice for those thinking about which market they should recruit within?

Look at it as your own business, and make a business plan. Preparation is vital!

In conclusion...

To summarise, pick a market that interests you but do your research to ensure it will bring the results you want, keep developing your knowledge online and through client and candidate conversation and plan to ensure your success.

What Next?

There you are, an introduction to the importance of choosing your market within recruitment. If you have any questions on this, don’t hesitate to contact us.

If you think you’d like to work for ASC, find out more about working here and if the markets we recruit for would be of interest to you.

Following on from the previous post, why personal branding is important for your career, here we discuss the impact building a personal brand will have on your job search and how to get it right.

What is a Personal Brand (re-cap)

Whether you are successful in your career or just starting out, building a personal brand can attract the attention of potential employers. Furthermore, your personal brand will give you the opportunity to showcase your experience and knowledge in a different way.

Personal branding is no different from branding a company or a product, done correctly, it is very powerful. To illustrate this, read the story below from Lars Lofgren, CEO of Quick Sprout.

How to Build a Personal Brand

Above all building a personal brand will differentiate you from others. Below are the 4 key steps to help you get started.

1. What is your Personal Brand?

Like everything in life, you need to have a plan. Thus, the saying goes ‘if you fail to plan, you plan to fail’. In other words, to create a strong personal brand, you need to determine what you would like to say.

Ask yourself these questions:

1. By developing and growing your personal brand, what is it you want to achieve?
   For example, are you looking for a new job and want to make some noise about your knowledge & experience in your sector? Are you looking to change careers and need a way to capture the attention of employers? Or, maybe you want to go freelance and need to start building your customer base.
   
2. When you meet or connect with people what is it you want them to know about you? How do you want them to perceive you?
   Here think about what it is you want to achieve, then establish what your strengths are, the parts of your personality that will support you achieve your goal, what you are you passionate about in your industry or discipline.
   
3. What do people think about you now?
   Once you know this, you can decide if you want to build on it or change it depending on what it is you want to achieve.

When you have determined all of this you can decide what your story and message is. For instance, maybe you want to move into a management position within the Procurement industry and you’re looking to get the attention of procurement professionals.

Your story could focus on the journey you’ve taken into procurement, what has changed and what you predict will happen in the future. What is your opinion?

As a result (of this), the message would resonate you are in a position to advise and guide those more junior to you and have the knowledge to influence within the industry.

2. Who do you want to engage with your personal brand?

After you have established what it is you want to achieve, it’s important to understand who you want to reach. Not everyone will be interested in you or your personal brand.

Now, this doesn’t mean finding out the names of every individual but what type of people are they. For example, where are they in their career, are you trying to reach people who already have a good reputation, how do they engage with others, are they serious or relaxed?

Other things to think about are:

What do they want to achieve and how can you help them with that? Such as if they are a director of a manufacturing company and need someone to manage their production process to support growth, how would you help them do that, what would make them sit up and take notice of you.

Similarly, what are the things that frustrate them or what are the challenges they face, do you have an opinion or solution for this?

3. Where will you showcase yourself?

The main point to you building a personal brand is to showcase it to others. You can’t do this unless you have a platform to do so. Therefore, you need to think about where you want to share your story and your message.

With this in mind, if you are not sure, think about the people you want to notice you, where are they? For example, which social media channels are they on, what events do they attend or what do they read? Other platforms to think about are:

• An online portfolio
• Your own Website
• Writing articles for an external source
• Holding your own events
• Speaking at events
• Developing your own podcast/video series

4. How will you showcase your message

Finally, think about how you will get your message out there, you know what you want to achieve, who to and where but how do you get there?

Firstly people are not going to come to you, you need to get out there online and offline and shout about who are and what you believe in (your message). 

By the same token, having a social media account, your own website/blog and video series to showcase your message is great but you need people to take notice – that requires work on your part.

In addition, you need to network with people, share your opinions, have an opinion on others thoughts. How? Make it a priority to comment on other’s posts on social media each day, connect with people and when they accept contact them. Do the same when you meet people face to face and follow-up with them after.

Hence, when you start engaging and networking with people, people will start to take notice of what you have to say and will read your articles, listen to your podcast/videos, comment/share/like your posts and reach out to you personally. It’s at this point, your goals will become reality. You’ll get offered that job or you’re customer base will snowball.

Personal Branding Examples

Here are some personal Branding Pros that you may learn a thing or two from:

Gary Vaynerchuk – Someone who came from nothing and built not only his family business to be successful but now has an empire of businesses.

Neil Patel – In short, he is currently he is one of the top entrepreneurs in the U.S and he started his entrepreneurial lifestyle at the age of 15.

A few things to remember

• Consistency – don’t change your persona once you’ve developed it
• Confidence – in who you are
• Be Patient – it takes time to build your personal brand
• Always Engage – always respond to those who engage with you
• Be constant – decide how often you can post a social media post, write an article/blog or shoot a video and keep to that timeline. Albeit, the more you post the more often you will be seen.

Hopefully, talking through how to build your personal brand will support you to get it off the ground and make it a success.

You might also like:

How to write a good CV

How to succeed at Interview

7 Tips to Get Your Job Application Noticed

If you have any questions, don’t hesitate to contact us.

I wanted to share my story and why you should consider working in recruitment marketing. Like most people who work within the recruitment industry, I fell into recruitment marketing. So, why work in recruitment marketing?

When I was at university, I have to be honest, my goal wasn’t to work in a recruitment agency. I had these visions of moving to London to market the latest trendy products in a really cool office with slides and sleep pods! 

Now I’m not saying I couldn’t have achieved my vision but an opportunity in my university placement year changed my mind-set. Why go for jobs that everyone wants when you will probably gain more experience and learn a lot more in a smaller company where you can make a real difference.

This is why, when I was approached by ASC, I leapt at the chance to move away from a big corporate culture into a ‘get stuck in’ and make a difference culture. Although this scared the living daylight out of me, I was looking forward to it.

Now I’ve given you an introduction to how I ended up working as a recruitment marketer, here are my reasons behind why work in recruitment marketing.

Every day is different

I can guarantee you will not work anywhere else where you have so many things going on at the same time. The job really is a ‘get stuck in and get your hands dirty’ type of role. I’m not saying it’s an easy ride. It’s a challenge but this makes it more interesting.

For example, a consultant may ask you to put together a presentation for a client pitch and they need it today. The next day you might be asked to monitor the phones because a member of staff is away. Yes, that’s right, you need to help out with areas of the business outside of marketing. However, this helps you integrate into the business a little more and get a deeper understanding of it.

As well as this, things change quickly in recruitment and you have to be able to adapt to this. Something I found hard when I first started, especially coming from a corporate background. However, once you get used to the momentum, it makes the job exciting.

Increased Marketing Skills

When I look back at the marketing teams I was in before, they were just that, teams with specialists that you could turn to for advice at any time.

Although, whilst this can be a good thing especially if you’re working on a project and need the expertise of say, a social media marketer, I feel it also hinders you. When you work in big teams, you get boxed into your area of marketing, you could be the content specialist, the e-marketing specialist, events specialist etc. It then limits your career progression opportunities.

When I started my role at ASC I’d had a brief introduction to email marketing, social media, design, and video creation. My previous role focussed a lot on event marketing and presenting. Despite this, two years on and I’ve developed a new brand for ASC and launched it, lead on the development of a new website, worked on various design projects and increased the social media presence for the company.

These projects have significantly developed SEO, data analytics and design skills and strengthened my communication skills. In addition, I’ve even crossed over into HR and operations with some of the projects I’ve worked on.

Marketing at Board Level

There are not many industry’s that hire one in house marketing person who will work alongside the board of directors and senior management to influence growth within the business. In other words, it helps you build on your persuasion and influencing skills to put a business case forward.

If you want an overview of the main areas you’ll work on as a recruitment marketer, take a look at this great article from Undercover Recruiter.

More autonomy

The recruitment industry is late to the marketing game and together with an increase in recruitment companies year on year, more will want to invest in marketing. In fact here are some stats and reasons why from Beamery.com.

However, the great part is, you can be as creative as you like, there are no restrictions. Moreover, you get to make the rules, shape the marketing goals and the strategies and tactics that will support achieving them. 

Yes, you will make mistakes but you will learn from these and you have to agree this is the best way to learn.

No other marketing like it!

I’m not kidding, you’ll be using and developing marketing skills such as internal communication, employer branding to attract people to the business, win clients, engage with existing and lapsed clients and nurture candidates through a funnel.

Not only this but within the client and candidate markets, you will without a doubt have a multitude of various audience personas to get your teeth stuck into. More than I have ever worked with before.

You’re the Marketing expert

As mentioned previously, when you work in this industry, unless you’re part of a big recruitment company, you’re likely to be on your own or part of a very small team. This means, you are the one in the know, you are the decision-maker when it comes to everything marketing and guess what? People come to you to ask for advice.

This was weird for me at first as I was so used to going to people for advice, not the other way around. Then I thought I can really help people gain a better understanding of marketing and how it can help business, so rather than worry about it, I embraced it.

Finally…

It’s a great career but it’s not for everyone. I’m not going to sugar-coat it, you need to be resilient, have the ability to work off your own initiative without much guidance and you’ve got to believe in yourself. If you don’t, no one is going to tell you you’re doing great, we’re in recruitment – a results-driven industry. 

But, if you’re all of this and you want to work in an exciting, fast-paced and ever-changing industry then open that door and let yourself in.

Hopefully, I've answered why work in recruitment marketing and if anyone would like any advice on working in recruitment marketing, please feel free to get in touch with me.

Or if ASC sounds like the kind of company you’d like to work for, check out our Work for Us pages and latest jobs.

Whether you’re a seasoned recruiter or only just thinking about starting a recruitment career, it can be difficult to decide which agency you may want to work for. Especially when there are so many recruitment agencies to choose from.

The last report stated there were nearly 40,000 recruitment agencies registered in the UK.

Can you give us a quick overview of your recruitment career so far?

I started my recruitment career 10 years ago when I moved to the Midlands from the Wirral. I didn’t set out to work in recruitment. I visited a well-known agency to register and get help with finding work.  It was during a conversation with a member of their team that they asked if I would consider working in recruitment and the rest is history.

To begin with, I worked as a Recruitment Consultant covering permanent commercial roles. After 3 years, I started to climb the ladder, working up from Consultant to a Senior Branch Manager position over a number of years.

More recently, I went back to being a Recruitment Consultant as I missed the recruitment bit which you don’t do as much of when you reach a management level.

What made you change to an independent recruitment agency after 10 years in a corporate environment?

After 10 years at a corporate agency, I decided I needed a new challenge and a role closer to home as I was missing out on lots of time with my son due to the commute. I was then contacted by a local agency and after 2 interviews I was offered the role and decided to make the move. The structure and plans they had in place for when I joined sounded like a great opportunity.

Do you wish you’d moved sooner?

I am happy the way I have progressed in my career and wouldn’t change this. The experience I gained over the last 10 years has given me the right ingredients to be successful at an independent agency. I felt I could come in and hit the ground running from day one.

What are the best bits about working for an independent agency compared to a corporate?

• Being given the autonomy to get on with your job and manage your own time and desk how you want rather than having to follow strict timetables
• Being able to run a Hybrid desk
• Relaxed yet professional environment
• Being able to cover the whole of the UK rather than a small patch

Can you give an overview of the difference in the following areas between the two types of recruitment agencies?

Training

The large corporate agency offered a 5-year training programme and you then also received training throughout the year. This was great for trainee consultants.

Having said that, the Independent agency provides a structured 12-week training academy programme for those new to recruitment.  There is also both internal and external training for the team at all levels.

Culture

The corporate agency had a very formal dress code and strict rules on locations and specialisms you were allowed to recruit for.

The Independent agency has given me the freedom to recruit for any office role in any location meaning I have more scope to succeed.  They are also less formal in dress code but maintain a professional image.  It’s just an overall more relaxed and friendly culture.

Working Structure

The Corporate agency was very strict in the way you plan your day, such as outlining tasks you need to achieve on a daily basis. Tasks and targets have to be done by a certain time.

In comparison, although the Independent agency does set KPIs and daily tasks there is more flexibility in how you plan your day. In short, this means you can get on with your job and have more time to recruit which is what you’re there to do. Also, guidance and assistance are readily provided if you need it.

What advice would you give someone undecided on working for a corporate vs an independent?

Large corporate agencies have the ability to offer full training programmes but can be very strict on KPI’s and area’s you can work. Whereas, Independent agencies are more flexible and give you the opportunity to work on a wide range of roles across various locations. Furthermore, they also give you the support you need to achieve these results with training and the help of other consultants. I feel my knowledge has expanded more since joining the independent agency but the corporate gave me a good start. Also, the less formal environment of the independent agency is a real plus for me.

I think your choice of recruitment agency really depends on the environment you feel you’d fit best. I’d suggest (if possible), visiting both and gaining a feel for yourself before making a decision.

What Next?

ASC is an independently owned agency who are always looking for driven, ambitious and lively people to join our team. If this sounds like you, contact our Internal Recruiter, Marie who will be happy to have an informal chat with you.

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ASC’s Operations Director, Jane Storer talks about the importance of customer service within recruitment and how to get it right.

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Jane has been with ASC since the beginning and became Operations Director in 2007. After working in an entirely different sector, Jane moved into recruitment because she wanted a people focused career. This is still very important to her today and every aspect of her role affects the customer service ASC provides to clients and candidates from having the right procedures to welcoming new people into the business.

Her dedication to maintaining and consistently improving the service ASC provides has supported the recent achievements of REC Audited Status and the Feefo Gold Trusted Service Award 2019.

From the social to the serious side of recruitment, Jane talks through her career and how the importance of customer service within recruitment is about focusing on people.

Have you always worked in recruitment and what inspired you to start working in the sector?

Before I started in recruitment I worked for a Wine Merchants where part of my job was sampling new product lines and attending wine tastings!

A dream job I know but for some reason I wanted to broaden my horizons. I visited an agency to talk about a career change, they actually asked me to join their team and I started out as a Temp Controller many years ago!!

What does your job involve as the Operations Director of ASC?

As Operations Director I have a very broad role.  The main aim is to ensure we have the procedures in place in order for our teams to be able to focus on providing the best service they can to both candidates and clients.

When we welcome new members to our team, I spend the first 2 days with them to bring them up to speed on our business, all HR policies and systems.

Another large part of my role involves HR and training and I work with all teams across the business.

What’s the best part of what you do?

The diversity.  No two days are the same and I am still learning all the time. 

What have been your biggest challenges working as a Director at ASC?

When we first started the business we were in the middle of a recession but the biggest challenge by far was working through the “credit crunch” of 2008/9.  We had to dig deep to ensure we kept the momentum going and motivate our team in a very difficult time.  But I guess they say “what doesn’t break you, makes you stronger” and I certainly found out a lot about my personal determination whilst going through this challenge.

Another challenge is the ongoing - legislative changes we as Directors have to ensure, not only do we understand, but are able to roll out to the teams to embed in our day to day routines. 

And, of course, we all face challenges every day having to handle a wide range of queries both internally and externally.

Talk through your biggest achievements at ASC?

Over 15 years ago I was instrumental in winning a Managing Agency Contract with a global company to supply all of their staff on a permanent, contract basis.  The contract covered Finance, Customer Service, Sales, Marketing, HR, Logistics, Production Operatives and Manufacturing Management. 

Over the entire length of the contract we have retained extremely high direct fulfilment levels and have engaged with other agencies, some of which are global players themselves, in very niche areas.  Not only am I proud of winning the account initially, but retaining it for over 15 years is the bigger achievement as far as I am concerned and that has to be credited to the high levels of customer service provided by our team.

ASC have recently received REC Audited status and the Feefo Gold Trusted Service Award 2019, what do you feel has supported these achievements?

In terms of the REC Audited Status – it was all about embracing the ethos of the REC and ensuring I had a full understanding of their policies and procedures.  These were then embedded into our internal Best Practice procedure and training was provided throughout the business. It is also a big part of our On –Boarding for new starters.  From here on it is over to the teams – they don’t just work to the guidelines as a tick boxing exercise – they truly want to provide the best possible service they can. This has been shown in the feedback received through the Feefo platform, which isn’t just about ASC as a business but the individuals who actually provided the service.

To gain Feefo Gold Trusted Service Award is truly amazing.

Recruitment is all about customer service, what do you feel is the key to getting this right?

Listening first!!!  We cannot provide an effective solution if we do not listen to what our candidates and clients are looking for.  Then it is all about keeping everyone in the loop and providing meaningful feedback.  We want everyone we deal with to feel comfortable about asking us questions because there is no such thing as a silly question.

There are a lot of misconceptions surrounding the recruitment industry, how do you ensure ASC isn’t perceived incorrectly?

The starting point has to be the expectations we have for the teams.  The recruitment industry of old was heavily driven by targets – not just revenue but daily activities and set “phone time”. This possibly contributed to some of the misconceptions in terms of service levels.  We encourage our teams to be creative with their working days so that they have the freedom to make their own decisions.  One of our Brand Values is Respect – ‘treating those we come into contact with as we would wish to be treated – with respect, honesty and integrity’. I see this on a daily basis throughout the team.  We can’t help everyone we come into contact with but as long as everyone is treated with honesty and politeness, I am happy. 

People are a company’s biggest asset, how do you get the best out of your people?

I guess a lot of this is down to what I have said above – first of all we make sure they have the tools to do the job – processes, policies, systems, advertising budget and the skills to do the job through personal development and training.  The other aspect is a little more intangible but it’s all about creating the right environment. Myself, Neil and Mike along with the Management Team, have an open door policy, we want people to feel they can approach us if they need support or guidance from a personal or career perspective.  Oh and of course you can’t forget our nights out too!!!!

 Most memorable moment at ASC?

Being interviewed by Hugh Pym who at the time was the Economic Editor for the BBC and appearing on the national news!  I had no warning and my only regret is that I didn’t have enough time to get my hair done!!!  And my Brummy accent being apparent for all to hear!

Any funny stories from times gone by?

Gosh – there are so many – I have been here for 28 years!!!  Most surround the people and the laughs we have had.  One personal moment was when I got married and the girls forced me to have a hen night – I didn’t want one, but they organised it in secret and bought my fancy dress outfit. I was Head Teacher, they were all very naughty school girls and they arrived in a 1950's bus!!!  It was all in the “best possible taste”.  We had such a good time and they ensured that I followed a tradition in having a “send off” that I may have otherwise missed.  I also felt that although they were out for a good time themselves, the lengths they went to showed that they were really supportive to me.

What is your guilty pleasure?

Food and drink in the main!!!  I still love a good night out and the current trend of cocktails takes me back to my early days of my 1980’s social life!!! 

Best piece of advice for people working or looking to work within recruitment?

Be prepared for a roller coaster of emotions – it is a job full of highs and lows.  Make sure you truly have a passion for helping people coupled with a tenacious approach.  You will encounter knocks along the way but the rewards both financially and emotionally far outweigh the negatives.

Does Jane sound like the type of Director you’d like to work for?  We're always on the lookout for new talent. Send your CV to marie.weston@asc-connections.com

On Sunday 12^th May, Mark Dawson, Managing Consultant at ASC cycled the Birmingham Velo and raised £650 for The Alzheimer’s society.

The Birmingham Velo is a 100 mile closed road cycle route starting and ending in the heart of Birmingham City Centre. Each year around 17,000+ riders cycle the route and get to encounter amazing landmarks across the Midlands. This year, the route took you through stunning countryside, panoramic views, picturesque villages and iconic climbs including Coventry Cathedral and Warwickshire’s Packwood House. Talking about the route Mark said :

‘I managed to cycle the 100 miles in just under 6 hours which I am really happy with. It was a great day, the weather was perfect and the atmosphere was amazing. There were thousands of people lining the route cheering you on, ringing cowbells shouting your name out and passing you cakes and biscuits! It was really nice for me as I had literally all of my family and lot’s of friends out to support me at various points on the route with banners etc. I have already pre-registered for next year’s where I will aim to complete it in 5 ½ hours’

Although a remarkable route to cycle, let’s not forget the real reason some cyclists choose to participate in the challenge – to support charities across the UK and beyond. Mark chose to support The Alzheimer’s society along with 500 other riders to try and raise £200k as a collective.

The charity is close to Mark’s heart as his father in law has the disease and Mark believes supporting the charity will improve research to better understand, treat and ultimately cure the disease. According to The Alzheimer’s society, Dementia is the UK’s biggest killer. Someone develops it every three minutes and there’s currently no cure. The Alzheimer’s society is the only UK charity that campaigns for change, funds research to find a cure and supports people living with dementia today.

With the help of family, friends and everyone at ASC, he managed to raise £650. Mark said ‘The support I had was fantastic. I set a target of £500 not really thinking I would get to it but with the help of 46 sponsors I smashed my target. Thanks to all of those that enabled me to achieve this’.

Mark’s colleague Anna Willis added ‘I am very proud of Mark for raising £650 through his Velo bike ride, it’s an amazing accomplishment and for a very worthy charity close to his heart. Well done!’

A big well done Mark from everyone at ASC.

We are very supportive of employees who want to support charity or community initiatives. If this sounds like a place you’d like to work, contact Neil McNally today or visit our work for us pages.

ASC Connections has once again been awarded with REC Audited Status from the Recruitment & Employment Confederation (REC). The REC are the largest professional body representing the UK's recruitment and staffing industry.

The REC audited scheme is the recognised gold standard for recruitment businesses.

For a business to achieve the standard, they are validated against compliance with industry legislation and best practice.

In short, it is a comprehensive audit that requires agencies to demonstrate a high level within areas such as; customer service, staff development, diversity, client management, data protection and much more. It also includes an on-site visit where a REC audited expert sits with employees to work through processes and best practice. As a business you can only hold the status for 2 years. After this time, a company must go through the validation process again in order to up-hold REC Audited Status.

For ASC to achieve the gold standard in recruitment for a second time shows how we have maintained the highest level of service within the recruitment industry. Moreover, our clients and candidates can feel confident they are working with an accredited supplier that is accountable to a professional body.

There are only a small number of companies that have REC Audited Status. It puts ASC in the top 10% of agencies with REC membership that have successfully achieved this award. This demonstrates our professionalism, we will go the extra mile and want to change the misconceptions of the recruitment industry.

Jane Storer, Operations Director of ASC Connections, said

I am very proud that we have gained REC Audited Status. It is evidence that we have the right processes in place and they are actively demonstrated by the team here on a day to day basis.

Neil Carberry, REC Chief Executive added “Congratulations to ASC Connections for achieving REC Audited status. In doing so they join an elite group of recruitment agencies across the UK that have achieved this high standard. This accreditation recognises that we have rigorously audited ASC Connections and found that it is performing to the highest professional standards and represents best practice in our sector.”

In addition, the company has been awarded with the Feefo Gold Trusted Service Award 2019 for their outstanding customer service levels. Jane Storer added “this really endorses the ethos and culture that everyone at ASC believes in”.

If you’re looking for a new job or a new employee, please get in touch with a member of our team who will be happy to chat through your requirements.

'Customer Service is important to our business'

Earlier this year, ASC Connections won the Feefo Gold Trusted Service Award. An independent seal of excellence that recognises businesses for delivering outstanding customer service, as rated by real clients and candidates.

Created by Feefo, Trusted Service is awarded only to those businesses that use Feefo to collect genuine reviews and insights. To receive the award, businesses are required to meet a high standard. This is based on the number of reviews they have collected, and their average rating. A badge of honour, this accreditation remains unique, as it is based purely on the interactions with real clients and candidates. As all reviews are verified as genuine, the accreditation is a true reflection of a business’s commitment to outstanding service.

ASC Connections exceeded the criteria of collecting at least 50 reviews between January 1^st 2018 and December 31^st 2018, with a Feefo service rating of between 4.5 and 5.0.

The recruitment industry’s reputation can sometimes be perceived in the wrong light. ASC Connections felt utilising the Feefo platform offered a credible way to showcase their customer service offering and improve it. In the long term they hope more recruitment agencies opt for Feefo to help build a better industry reputation overall.

ASC Connections has also recently undergone a re-brand which customer service was at the heart of. The reviews and insights collected through the Feefo platform have supported ASC ensure their new brand is delivering on the service they wanted set out to achieve.

Jane Storer, Operations Director, ASC Connections commented: “We’re thrilled to receive this award from Feefo. It recognises how hard we’ve been working to give great experiences to all our clients and candidates. Feefo enabled us to consistently improve throughout 2018 and now we’re looking forward to another successful year ahead.”

Congratulating ASC Connections on winning this year’s award, Matt West, CEO at Feefo, commented: “The Trusted Service award has always been about recognising those companies that excel beyond the norm. This year we’ve seen many remarkable businesses leveraging the full potential of Feefo to provide outstanding levels of experience for their customers – and rightly being awarded our most prestigious accreditation. I’m looking forward to the continual success of the businesses that work in partnership with us throughout 2019.”

Feefo is a technology company that provides businesses with the tools to collect real reviews and insights. Working with over 3,500 clients, Feefo ensures that all feedback is authentic. This helps increase consumer confidence and enables businesses to make smarter business decisions.

If you’re looking for a new job or a new employee, please get in touch with a member of the ASC team who will be happy to chat through your requirements.

Why is personal branding important and how will it help my career?

Did you know, since the year 2000 attention spans have decreased by 25%? This means gaining the attention of potential employers is even harder for jobseekers. This is why personal branding is important as it can really give your career a boost.  It allows employers to see the real you which builds trust, credibility and confidence in your ability.

Find out what personal branding is and the reasons why it’s important below.

What is personal branding?

When you think about branding, I bet your first thought is that a brand is a company and what you associate with that company? You're not wrong however in recent years the same theories behind company brands can be applied to people.

Personal branding has shaped how we think about celebrities, politicians and has even helped ordinary people rise to fame as branding influencers.

How?

Just like companies, branding helps shape people’s perceptions of you through your opinions, ambitions, the way you look, how you communicate, act and treat others. It’s packaging your best bits and telling it as a story to differentiate yourself from others.

Now you may think that your CV is enough to cover the points made above but your personal brand is online as well as offline. Yes it includes your CV but also your social media accounts, how you respond to emails, talk on the phone and when you meet people face to face at networking events or interviews for example. It encompasses everything you do.

In a nutshell you can form the way you want people to see you.

So why is personal branding important?

Builds trust and credibility

Trust is built on getting to know the real you. Your personal brand will showcase your motivations, ambitions and what you believe in. If potential employers understand this, they will get a clearer picture about who you are and if you are someone they’d like to hire.

Credibility demonstrates your expertise and willingness to self-develop. It can be built through the actions you have taken to achieve your goals, mentoring others and making a difference. Shouting about this online, on your CV and when you speak to employers will help build credibility.

Develops your network and opens doors

The more employers see and hear about you, the more you are likely to be offered:

1. Interviews
2. Jobs that may never have been advertised or you may never have heard about
3. Jobs that could be created just for you
4. A promotion
5. Opportunities to use your expertise to help others (which will further build your credibility and network)

Furthermore, it’s not just about developing your offline network. Did you know 56% of employers won’t consider you for roles without an online presence? By using online platforms to your advantage, you can show employers more than just your image and online work history.

It shows the authentic you

The one thing you can’t do with personal branding is fake it and you definitely can’t buy it! But this is a good thing, it means you can’t be anything other than authentic, it comes from the heart and is driven by the things you are passionate about such as your goals, morals and values. It could emphasise the type of company you want to work for.

Imagine if an employer had loads of great CVs, including yours but had to shortlist them. If your personal brand was showcased elsewhere other than your CV, the employer could see you’re being authentic and is more likely to ask you in for an interview.

Example of personal branding

In 2010, Leonard Kim was homeless and unknown online. Now he is recognised as one of the top digital youth marketers by Forbes and has over 500,000 followers on Twitter.

Leonard didn’t achieve success by just showcasing what he does, he got there by telling his story. As a result of sharing his experience and what he learnt on the way, it made him stand out. The thing that made him stand out the most was, he talked about the mistakes he had made rather than what he did well.

He was being honest, this meant people could relate to him which built trust and credibility. He made people realise, it’s OK to discuss your downfalls online if you can learn from them.

By sharing his story and building a network of people he’d never met, people then approached him to write for their magazine, speak at conferences and work at their company.

How can you build your personal brand?

To develop your personal brand you need to take steps to understand what story you want to share with people.

1. Understand what your key strengths are by assessing your skills, experiences and qualities
2. What are your goals (i.e where do you see yourself in 1 years’ time, 5 years’ time etc. or what sort of company do you want to work for)
3. What are you passionate about (do you want things to change in your industry, do you want business as a whole to work together to save the environment)

Most importantly, rememberOnce you have a good idea about who you are and what you’re trying to achieve you can start to shout about it.

Ways to promote your personal brand

• Like, share and comment on posts from your social media account about things related to your goals and passions
• Create your own posts (including video posts) voicing your own opinions and sharing your own knowledge
• Attend networking events
• Write posts about the topics you’re passionate about or the industry you’re in
• Offer to attend schools, colleges and universities to share your career experiences
• Attend industry events or become involved in action groups related to your passion

Hopefully that has given you an introduction to personal branding and how it can help you. Watch out for a more in depth post about how to build your personal brand. If you want to hear about this first, make sure you subscribe at the bottom of the screen.

If you’re looking for a new job, pop over to our jobs page and don’t forget to register your details.

We’ve had a good think about the types of posts you’d like to read about and hope our new content is informative, entertaining and what you are looking for in a recruitment blog.

What can you expect?

• News Round Ups for each of our industry sectors
• Sector insights, updates and hot topics
• Career advice
• Hints and tips for different careers
• Working at ASC stories
• Case studies
• Reviews
• Company updates
• A day in the life…..
• Polls, quizzes and puzzles just for fun

We would also love to hear from you! Is there a topic you’d like us to post about? Would you like to write a guest post? Do you have any feedback? If so, get in touch with our Marketing Executive, Rebecca Crowther: Rebecca.crowther@asc-connections.com 0121 236 1662 We hope you enjoy our new posts. Don’t forget to sign up to our blog to get the latest news straight to your inbox.

ASC's Managing Director, Neil McNally tells us what it takes to manage a recruitment business. Neil started the company with Financial Director, Mike Smith in 1991. The company has gone from strength to strength, working through some tough economic times to develop into the successful business it is today. A business with four UK offices, over 40 employees and a culture that strays away from the stereotypical recruitment business. From starting his business at 22 years old to meeting 3 of the 1966 England World Cup players, Neil talks through his journey and experiences of managing a recruitment business over the last 28 years and what he sees for the future of the company.

What inspired you to set up ASC Connections?

Being a Director / Owner of a business was something I wanted to do from a very early age so when the opportunity arose, I jumped at it. Every job I had prior to getting into recruitment, I used to think, could I set up a business like this and run it? What are the prospects? I even had a car cleaning round when I was 12 or 13. It started  with just me but I soon scaled it up by involving 2 other friends.

Where did you start your recruitment career before ASC and what made you decide to go into recruitment?

I started my recruitment career at a company called Eurotec which was a subsidiary business of The Bertram Group. I worked as an IT Recruiter which continued to be my chosen sector for a number of years. Like many people, recruitment was suggested to me by a Recruitment Consultant who was interviewing me for a sales job. It seemed like a good idea at the time.

What have been the biggest challenges you have faced over the years at ASC?

Too many to mention, however, getting through 2 recessions springs to mind. This involved re-shaping the business by unfortunately having to make some redundancies but also changing the direction of what some of the remaining staff were focused on. Also, one of the biggest challenges when managing a recruitment business over the last few years has been identifying and attracting new staff.

Now tell us what your biggest highlight is to date?

Every time we've created something new such as opening a new office or putting a new team together, I see that as another main highlight. I do believe change is good.

What changes have you seen in recruitment over the years and how has the company adapted to these changes?

Over 28 years, the industry has undergone significant change. Technological changes have re-shaped how we operate more than anything else. How we access data, how we communicate with one another have changed dramatically. Emailing, texting and the internet were largely unknown entities within recruitment when we started. The business has always adapted to technological change in a very positive way and generally kept up or stayed ahead of the competition. The first job boards weren't created until 3 years after we were formed. I sound like a proper dinosaur now!

How would you like to see the company grow in the next 5 years?

We obviously need more headcount to grow the business but it's more important to work with the people already within the business.  Supporting everyone to maximise their own potential first is crucial. It will help form a much stronger foundation to bring new people in. The key areas of Engineering & Manufacturing, IT and Supply Chain & Procurement is where the focus will be including the Business Support disciplines and Executive level roles within those industries.

How do you feel your career developed you for your ASC venture?

I was only just 22 when we formed the business so my career was quite short up to that point. However, I did experience a lot of diversity in respect to the types of companies I worked for, the people I worked with and the varying management styles I was exposed to. This variation and diversity helped me develop a business far more than any training course could. On top of this, recognising and learning how to communicate with people effectively before starting a business venture is crucial

Describe a typical week at ASC?

The great thing about managing a recruitment business is the variety. Every week is different, different office every day, different challenge every day.

What do you feel is the key to maintaining a great company culture?

Part of my job as Managing Director of ASC is to make sure employees have the tools they need to do their job and to create an environment they are comfortable in. Also, being accessible to everyone goes a long way in creating a strong culture. My door is always open for everyone.

What do you feel is the key to managing a successful recruitment business?

There is nothing unique about what we do, it's just about how well we do it.  Managing a recruitment business successfully, requires you to create a team that want to be there and have all the core attributes that it takes to be a good recruiter. I believe you have to treat people well, identify their strengths and weaknesses and give them the relevant training and direction that's necessary.

How do you relax after a hard week?

Who said I relax? Not really, spending time with family and friends over good food is the best way to relax.

Where has been your favourite place you have travelled to and why?

I don't have one specific favourite place but I have been fortunate to have visited lots of different places with a lot of diversity including Hong Kong, New York, California, Thailand, North Africa and much of Europe. I like to experience different cultures.

Have you met any famous people?

I've met famous actors, musicians and sportsmen but I think meeting 3 of the 1966 World Cup winning team, Geoff Hurst, Bobby Moore and Gordon Banks on 3 separate occasions is up there.

If you could go back to your younger self and give yourself a piece of advice, what would it be?

Managing a recruitment business requires time to plan and prepare to ensure you meet your goals- Winging it doesn't always work!

What advice would you give to anyone thinking about setting up on their own?

Whatever type of business you're looking to set up, make sure you're doing it for the right reasons. If you think it's a quick route to making lots of money then you'll probably be mistaken. If it's about the status of being a Director or Business Owner, this feeling will wear out. First and foremost, you should have a passion for what you do. Your business is more likely to have longevity if you enjoy what you do. Spend time planning and preparing and take advice from people that have set up similar ventures. Remember, working for yourself, even if you have staff working for you, can be a very lonely place, however, it can also be the most rewarding thing you'll ever do. Does Neil sound like the type of Director you'd like to work for?  Send Neil your CV as he's always on the lookout for new talent. If you're looking for advise about setting up on your own, send him an email.