ASC CSR
Ensuring we are a corporate, social and responsible business
Giving something back to society
Here at ASC, we are passionate about ensuring the services we provide will have a positive impact on society. This is why we make a conscious effort to support local and wider community causes and make a difference within the industries we focus on. Here are the activities we’ve undertaken to support causes over the last few years:
Supporting brighter days rescue
On Saturday 18th May 2024 members of our team along with our friends over at Professional Technical hiked up Snowdon to raise money for Brighter Days Rescue. They are based near Stafford, England and they are committed to rescuing and rehoming dogs from unfavourable conditions abroad. They ensure that every dog that is rescued is placed with a loving and responsible adopter. Since their inception, they have rescued and rehomed over 300 dogs, thanks to their dedicated team and the support of generous donors and volunteers. We managed to raise over £500 for them and are proud to have supported such an incredible charity!
Children in Need
We have undertaken physical challenges as a company to raise money for BBC Children in Need. In 2017 we raised £1342 after challeging ourselves to climb 96750 steps (the height of Kilamanjaro and Mount Everest combined) dressed as 80's fitness fanatics. In 2018 we cycled 300 miles as a company dressed as superheros and raised £2202. The money we have raised has gone to help transform the lives of disadvantaged children and young people across the UK.
Christmas Jumper Day
The Birmingham office participated in the national Christmas Jumper Day on Friday 15th December 2017 to raise money for Save the Children. The money raised helped disadvantaged children across the world.
Armed Forces Covenant
The Armed Forces Covenant is a promise from the nation that those who serve or have served in the armed forces, and their families, are treated fairly. It encourages employers to pledge, demonstrate or advocate support to defence and the armed forces community, and align their values with the Armed Forces Covenant.
ASC signed the Covenant in October 2017 and have pledged to make it their priority to support those who have served and their spouses to find work. We understand the benefit previous armed forces personnel can bring to an organisation and actively encourage applications from them for our roles.
We are looking at becoming more actively involved in supporting their career transition from forces to “Civvy Street” by proving advice and guidance.
If you have previously worked or are a spouse of someone who has worked within the armed forces, please send your CV to asc@asc-connections.com and we’d be happy to support you in finding work.
If you work for a charity, network or any kind of group that actively supports community causes or the sectors we recruit for, we would welcome you to contact us to see if we are able to support or work together.
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Attracting and retaining top talent has always been a challenge and in today’s candidate-driven market, it’s become even more competitive. Yet, many businesses are still relying on outdated recruitment approaches, unaware that they could be turning great candidates away. Here are some of the most common recruitment misconceptions we see and why addressing them can make all the difference in your hiring success. Misconception 1: “If candidates are really interested, they’ll wait.” The reality: Strong candidates often have multiple opportunities on the table. Long delays in reviewing CVs, scheduling interviews or providing feedback can lead to losing them altogether. What to do instead: Make your recruitment process efficient and communicative. Keep candidates informed and move quickly when you identify talent — it shows you’re serious about bringing them on board. Misconception 2: “We can reuse the same job description we’ve always used.” The reality: Job descriptions that simply list duties and responsibilities don’t tell candidates why they should choose your company. In today’s market, candidates are also looking for culture fit, development opportunities and job satisfaction. What to do instead: Use your job advert as an opportunity to showcase what makes your company a great place to work. Be clear about expectations, but also highlight benefits, team dynamics and growth potential. Misconception 3: “We should wait for the perfect candidate.” The reality: Holding out for someone who ticks every single box can lead to long delays and missed opportunities. Candidates with potential, a great attitude and most of the right experience often outperform those with a perfect CV on paper. What to do instead: Focus on core skills and long-term potential. If a candidate can grow into the role and aligns with your company values, they’re worth serious consideration — even if they’re not a 100% match. Misconception 4: “Salary isn’t everything.” The reality: While salary isn’t the only factor, it remains one of the most important. If your pay offering isn’t competitive, or isn’t clearly stated, you risk losing candidates before the conversation even begins. What to do instead: Benchmark your salaries against the current market and consider being upfront where possible. Transparency builds trust and competitive pay attracts serious talent. Misconception 5: “We’ll get help if we need it later.” The reality: Treating recruitment as a reactive process can lead to rushed hires, skill gaps and delays in project delivery. What to do instead: Take a proactive approach. Partnering with a recruitment specialist can help you build a pipeline of talent, prepare for future needs and make more informed hiring decisions — before it becomes urgent. Final Thoughts If hiring has felt more difficult in recent months, it’s worth taking a step back and reviewing your recruitment process. Small changes like reducing time-to-hire, refining your job adverts or broadening your criteria can have a big impact on the quality of talent you attract. Need support in refining your hiring strategy? At ASC Connections, we work with businesses to simplify and strengthen their recruitment approach, helping them secure the right people, faster. Talk to our team today to learn more.
Interviews can be nerve-wracking, even for the most seasoned professionals. But with the right preparation, you can turn the tables and make a lasting impression. Here's a guide to some of the most common interview questions in 2025 and strategies to answer them confidently. 1. Tell Me About Yourself Why they ask: This question helps interviewers get a snapshot of your professional background and how it aligns with the role. How to answer: Craft a concise narrative that highlights your career journey, key achievements, and what brings you to this opportunity. Example: "I'm a marketing professional with over eight years of experience in the recruitment industry. I've led campaigns that increased candidate engagement by 30% and streamlined employer branding strategies. I'm now looking to leverage my expertise in a dynamic environment where I can drive impactful marketing initiatives." 2. Why Do You Want This Job? Why they ask: Employers want to understand your motivation and whether you're genuinely interested in the role. How to answer: Focus on what excites you about the position and how it aligns with your career goals. Example: "I'm impressed by your company's commitment to innovation in recruitment solutions. This role offers the perfect blend of strategic planning and creative execution, which aligns with my passion for developing marketing strategies that resonate with both clients and candidates." 3. What Are Your Strengths and Weaknesses? Why they ask: This question assesses your self-awareness and honesty. How to answer: Choose strengths that are relevant to the job and a weakness that you're actively working to improve. Example: Strength: "One of my key strengths is my ability to analyze market trends and translate them into actionable marketing strategies, which has consistently resulted in increased client engagement." Weakness: "I used to struggle with delegating tasks, wanting to ensure everything was perfect. However, I've learned that empowering my team leads to better outcomes and fosters growth." 4. Describe a Challenge You've Faced and How You Handled It Why they ask: This question evaluates your problem-solving skills and resilience. How to answer: Use the STAR method (Situation, Task, Action, Result) to structure your response. Example: "In my previous role, we faced a sudden drop in candidate engagement. I analysed the campaign data (Situation), identified that our messaging wasn't resonating (Task), revamped our content strategy to focus on candidate success stories (Action), and saw a 25% increase in engagement within two months (Result)." 5. Where Do You See Yourself in Five Years? Why they ask: Employers want to gauge your long-term interest in the role and company. How to answer: Share your career aspirations and how the role aligns with your growth plans. Example: "In five years, I aim to lead a marketing team within a forward-thinking recruitment agency, driving innovative campaigns that set industry standards. This role is a significant step toward that goal." 6. Why Should We Hire You? Why they ask: This question allows you to sell yourself and highlight what sets you apart. How to answer: Summarise your unique qualifications, experiences, and how they align with the company's needs. Example: "With a proven track record in developing successful marketing strategies for recruitment firms, coupled with my passion for connecting talent with opportunity, I'm confident in my ability to contribute significantly to your team's success." Final Thoughts Preparation is key to interview success. By understanding the intent behind common questions and crafting thoughtful responses, you can present yourself as a compelling candidate. Remember to research the company, practice your answers, and approach the interview with confidence. If you are in need of a bit of extra help, reach out . We’ll help you sharpen your story, showcase your strengths, and land the role you’ve been aiming for.
Let’s face it—no one enjoys writing cover letters. Most people would rather sit through a PowerPoint on GDPR compliance. Twice. But here’s the deal: a well-written cover letter can be the difference between landing an interview and landing in the “no” pile. In a world where CVs are scanned faster than a barcode at checkout, your cover letter is your chance to humanise your application. It’s where you get to say, “Hey, I’m not just a list of skills—I’m someone who gets what you need and knows how to deliver it.” So, whether you're applying for a permanent role or a temporary gig that could open bigger doors, here are our no-nonsense cover letter tips to help you stand out. 1. Don’t Repeat Your CV – Add Context Your CV says what you did. Your cover letter should say why it mattered. It’s not about regurgitating your bullet points—it's about adding the story behind them. Instead of: “Managed a team of 10 customer service agents.” Try: “I led a customer service team through a 30% spike in demand during peak season, maintaining our response times and boosting CSAT scores by 12%.” Context is what turns a job into an achievement. 2. Tailor It—Seriously No, “Dear Hiring Manager” and a copy-paste job won’t cut it. If you’re applying for a job, show you actually want it. Mention the company name. Reference the job title. Say why it interests you. Hiring managers know when you’ve sent the same letter to 30 companies. Spoiler: they hate it. 3. Keep It Short. Keep It Smart. You’re not writing War and Peace. One page max—three to four punchy paragraphs is perfect. Intro – Why you’re applying. Middle – Why you’re a great fit. Outro – What you’ll bring and how to connect. And if you can’t say it in 300 words? Edit until you can. Recruiters and hiring managers are busy humans, not novel enthusiasts. 4. Show Some Personality (But Don’t Overdo It) Yes, be professional. But also be you. If the job calls for someone dynamic, enthusiastic and resourceful, don’t write like a 1997 fax. “I thrive in fast-paced environments, love solving problems under pressure and bring a can-do attitude even when the coffee machine’s broken.” That’s better than: “I am a hardworking, detail-oriented professional with excellent communication skills.” 5. Address the Gaps, if You Need To Got a gap in your CV? Switched industries? Relocated? Don’t ignore the elephant in the room—tame it. Use the cover letter to explain transitions positively and proactively: “After relocating to Manchester to support a family move, I’m now eager to rejoin a customer-focused sales team in a fast-moving environment.” Own your story. Employers appreciate honesty and context over silence and mystery. 6. End with Purpose Don’t just end with “Thanks for your time.” You’re not sending a postcard. Wrap it up with intention. Try: "I’d love the chance to bring my experience in [insert skill] to your team and help [insert company] drive [insert relevant goal]. Looking forward to speaking further.” Be polite. Be confident. And make it clear you want to take the next step. Final Word: It’s Not About Being Perfect—It’s About Being Relevant We’re not asking for the next Booker Prize winner here. We’re asking for clarity, intent and a bit of personality. Think of your cover letter as a handshake before the handshake. It’s your opener. Make it count. And if you’re applying through an agency like us? Use your recruiter. We know what hiring managers want, what they ignore and how to help you fine-tune your pitch so it actually lands. Ready to make your next job move with a killer cover letter and a CV to match? Get in touch . We’ll help you cut through the noise.
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