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In-House Digital Marketer (B2B)

Job Reference: 31945_1530020697
Location: Staffordshire
Discipline: Sales and Marketing
Salary Range:

£23000 to 27000 per Annum

Job Type: Permanent
 
 

Role Profile

Job Title:

Digital Marketer

Reports to:

Marketing Manager



Location:

Tamworth - office based.

Working hours:

Monday to Friday, 37.50 hours, 8.30am to 5pm, 1 hour lunch.




Key Accountabilities and Responsibilities - outcomes to be delivered:







































Management of digital marketing presence including:



* Development and management of digital marketing campaigns
* Oversee social media strategy across all product brands
* Manage and maintain the company websites
* Work alongside the Marketing Communications Coordinator to generate and optimise content for the website and social networking accounts such as Linked In, Twitter and Facebook
* Manage and maintain industry forums and brand blogs and work alongside the Marketing Communications Coordinator to ensure content is relevant and engaging
* Monitor external forums and respond to customer queries and feedback promoting a positive brand message
* Provide regular internal reports including website analytics and track traffic flow
* Work to reduce the website bounce rate and increase dwell time
* Continually work on Search Engine Optimisation of the websites and provide the Marketing Coordinators with target/key words for advertising and PR content
* Fix any errors or bugs in online content
* Edit and post videos, podcasts and audio content to online sites
* Create online banner adverts and oversee pay per click (PPC) ad management
* Work alongside the Marketing Communications Coordinator and Marketing Coordinators to generate copy for email marketing campaigns and manage A/B testing
* Identify new trends in digital marketing, evaluate new emerging platforms and technologies and ensure the brand is at the forefront of industry developments, particularly in mobile marketing
* Work alongside the Head of Sales and IT Manager to monitor and improve E-commerce trading
* Corporate communications including recruitment advertising and managing digital review sites such as Glassdoor.
* Support the Marketing Manager with budget planning and tracking.

This summaries key tasks and responsibilities and is not an exhaustive list.
















Skills / Knowledge / Experience / Training / Qualifications







Assessed at the application stage. Also in the interview / telephone assessment and data entry assessment.



Essential

Desirable



Extensive experience working in Digital Marketing and considered a specialist in their field

Experience with e-commerce platforms would be an advantage

A strong, commercial digital marketing background - ideally within a B2B environment



Strong knowledge of SEO



Highly inquisitive about digital marketing with good exposure to the latest innovations



Excellent communication skills, confident around senior management and directors



Marketing degree, CIM or similar qualification



Analytical, data-lead approach



Excellent knowledge of Google Analytics and Google AdWords


















Please note, if your application is suitable, one of our consultants will call you within 5 working days. If you have not heard from us within this time, your application has unfortunately been unsuccessful, however we will keep your CV on file to consider you for future opportunities.

ASC Connections is a leading recruitment business specialising within areas of Technical, Business and IT services. We operate as an Employment Business or an Employment Agency for all temporary and permanent roles respectively.

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