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Email Marketing Manager

Job Reference: LB/HQ00032750_1537961599
Location: London
Discipline: Management and Executive
Salary Range:

£32000 to 32000 per Annum

Job Type: Permanent

Email Marketing Manager - Online Retailer



Job Details

A leading online retailer of premium beauty products in the UK and Europe are looking for an experienced and accomplished Email Marketing Manager. In addition to their fantastic range of products and premium brands online, they also have stores and beauty salons across the UK, France and China.

The Role:

* Plan and manage high-volume, segmented email marketing campaigns, working closely with Commercial and Brand Marketing teams to ensure the email channel drives optimum revenue, whilst reflecting our brand values
* Use dynamic content & segmentation strategies to deliver relevant and personalised content in order to drive customer engagement and increase customer lifetime value
* Implementation of email marketing from planning, briefing, amendments, testing, sign off, deployment and reporting.
* Keep abreast of new technologies within email marketing to ensure the email marketing strategies are innovative and market-leading
* Ensure emails adhere to email best practice regarding links, content, deliverability, device optimisation, etc.
* Develop and oversee a comprehensive email testing plan. Report on results and implement learnings to continually optimise performance
* Report on the performance of all email marketing campaigns and share with the business in weekly trading meetings.
* Ensure emails are GDPR compliant.

The Person:

* Experience working in a similar role within an E-Commerce business, preferably within the Health & Beauty Sector
* Technical experience with an ESP / CRM 3rd party platform suppliers with excellent knowledge of email marketing techniques and best practice
* A good understanding of customer segmentation and targeting strategies with experience managing customer data
* Strong analytical skills with a good understanding of key email marketing KPIs and an ability to use data to drive decision making. Experience using Google Analytics is preferable
* An understanding of the current General Data Protection Regulation (GDPR) and Privacy legislation
* Enthusiasm, ability and energy to operate in a fast paced environment
* Excellent written and verbal communication skills.

Please note, if your application is suitable, one of our consultants will call you within 5 working days. If you have not heard from us within this time, your application has unfortunately been unsuccessful, however we will keep your CV on file to consider you for future opportunities.

ASC Connections is a leading recruitment business specialising within areas of Technical, Business and IT services. We operate as an Employment Business or an Employment Agency for all temporary and permanent roles respectively.

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